The Stella is a boutique residence of 15 spacious apartment by Pertama Developments, Marches Architects, Pure Interiors and Wyer & Co. I was engaged to help craft the branding and shape the marketing collateral for this development. I focused on capturing the modern elegance of the residence, as well as giving potential buyers a new, fresh perspective on the surrounding areas and suburbs.
Branding & Editorial
Through a combination of research and workshops, I helped Pertama Development realise the look and feel, tone of voice, target audience of The Stella which helped shape the visual language. Along with that, I took inspiration from the interior and exterior finishes to help make every element feel of the branding cohesive with the apartments.