The Stella

Project Summary

The Stella is a boutique residence of 15 spacious apartment by Pertama Developments, Marches Architects, Pure Interiors and Wyer & Co. I was engaged to help craft the branding and shape the marketing collateral for this development. I focused on capturing the modern elegance of the residence, as well as giving potential buyers a new, fresh perspective on the surrounding areas and suburbs.

Project Role

Lead Designer

Deliverables

Branding & Editorial

My Approach

Through a combination of research and workshops, I helped Pertama Development realise the look and feel, tone of voice, target audience of The Stella which helped shape the visual language. Along with that, I took inspiration from the interior and exterior finishes to help make every element feel of the branding cohesive with the apartments.

Thestella logo guidelines
Thestella colours 2x
Thestella booklet1
Thestella booklet3
Thestella booklet5
Thestella booklet4