Square’s Kitchen Display System (KDS) is the company’s first-party solution for commercial kitchens. When paired with other products in Square’s ecosystem, the KDS has the ability to unlock efficiencies in the kitchen and streamline operations and communications with front of house.

I led the go-to-market creative initiative working closely with multiple internal teams at Square. We developed the creative that would serve for the launch of this product and ensured all web, marketing and sales collateral were localised for all launch markets.

• Date

  Late 2020

• Scope

  Art Direction, Design

• Team

  Dave Brown, Kate Cavanaugh, Ariel Levin, Tore Holmberg, Rajat Deva

Decision Data was founded by Australian data scientist Myrnelle Jover with the ambition to amplify her unique voice and perspective in the data science industry. With a combination of tactical, data-backed approach with human psychology Myrnelle hopes to use Decision Data to educate those who are tenured and new to the field.

• Date

  2020

• Scope

  Identity, Art Direction

As a fun little project, I worked with my brother to create a unique identity for his photography work. He's a photography enthusiast who is also living in NYC and has been capturing nightscapes and candid moments throughout the city and part of the US.

Inspired by the camera dials on different cameras, I developed a dynamic logo that could be adapted for a variety of use cases. Definitely a fun one to work on.

• Date

  2020

• Scope

  Identity, Art Direction

One of my best friends growing up started a backyard gym several years ago and decided to called it Gym Massive. It was a light-hearted joke, making fun of the stereotypical male gym mentality of wanting to be, well... massive. I decided to give this "gym" a brand and social prescence being that it was 2020.

Inspired by the geometry of gym equipment and brutalist design, I crafted the logomark and helped define the overall brand aesthetic.

• Date

  2020

• Scope

  Identity, Art Direction, Social

My Food Journey is a personal food blog of mine that I created to document restaurants and different F&B establishments I visit. It was a personal project that allowed me to brand, create and develop around a topic that I truly love. It's a bit of a passion project that's currently on a hiatus, but something I hope to reboot in the near future.

• Date

  2019

• Scope

  Art Direction, Design, Photography

Formerly known as Ticket Squad, Audience Republic is a Sydney-based startup aimed to help event promoters sell more tickets. The digital platform leverages the power of word-of-mouth marketing and works together with multiple social media channels to drive an increase in ticket sales.

• Date

  2019

• Agency

  Made Together

• Scope

  Marketing, Product Design, Identity, Art Direction

• Team

  Daniel Sammut, Blake Mills