I'm an Australian designer currently living in Brooklyn, New York. Currently working as a Senior Art Director on Square's talented creative design team.

Case studies coming soon.

Square for Restaurants Refreshed Square's website aimed at restauranteurs and those in the food and beverage industry. The team and I were responsible for updating the messaging and visuals to align with our overall positioning and go-to-market strategy.
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Square KDS Led the go-to-market creative. Oversaw photo and video productions and created majority of the visual assets needed for the launch and global rollout of Square's first party kitchen display system.
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Decision Data Established a modern, personal visual identity for Australian-based data scientist — Myrnelle Jover. Aimed to position Myrnelle as a refreshing thought-leader within the Australian data science community.
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Quentin Mui Developed a simple and adaptable branding identity for my brother's photography side hustle. Core idea behind the mark was highly inspired by the classic camera dial.
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Tech 2 Table Created a strong, bold brand for a dinner series started by product manager and entrepreneur David Lam. The dinner series is centered around building authentic connections and community between people within tech and vc industries.
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AdvicePay As a founding product designer, I helped shape the product foundation from the ground up. Overseeing the product design on both the advisor-facing platform and also the customer portal.
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Audience Republic The team and I crafted an exciting identity and marketing site for the company's rebrand after their Series A investment. The platform and design systems were also developed in parallel to the branding work for a cohesive launch.
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Hi there! I'm Daniel Mui.

I'm a hands-on Art Director and Designer who deeply cares about creating work that is both impactful and human. Originally from Sydney, Australia, I am currently living in Brooklyn, New York since 2020.

Currently working at Square as Senior Art Director and Design Lead on the marketing creative team, primarily focusing on food and beverage. Some of my responsibilities within the team include creative concepting, global campaigns, digital and physical activations and photo art direction.

In a previous life, I freelanced (and still do) and worked in-house at multiple talented creative agencies crafting effective creative for global brands like Uber Eats, Heineken, Audi and Bacardi Lion as well as developing brand and product for smaller tech start ups like RangeMe, Audience Republic and AdvicePay.

Ps. Not a fan of talking about myself...

Design and development / Daniel Mui
Photo / Quentin Mui
Typeface / Denim INK (Displaay Foundry)
© 2025. All Rights Reserved
This is me
Design and development / Daniel Mui
Photo / Quentin Mui
Typeface / Denim INK (Displaay Foundry)
© 2025. All Rights Reserved

Visual thought-starters, creative explorations and other random pieces of design work.

Coming soon.